The Students Islamic Organisation of India, Bangalore City organiased a press meet in Bangalore Press Club on 15th Feb at 12:00 pm. The stage was presided by the state Convener of the campaign Br. Syed Kazim, the Kannada spokesperson Br. Mansoor, P R sec Bangalore Br. Umar and City President Br. Syed Kashif, around 25 press fraternity from different print media attended the meet.

The campaign aims at creating awareness about the negative impact of popular culture on the students and youth. The campaign would focus on the philosophy and effects of popular culture. It can be better described as an octopus with several tentacles like music, films, pornography, reality shows, drinks, relationship, behaviour, fashion, literature, advertisements, brand consciousness, media, etc. It has surrounded us from all sides and the probability of survival is negligible unless we stand up today. The main focus areas will be the concept of peace of mind, entertainment and various emerging relationships.